Summerland, BRITISH COLUMBIA (November 1, 2023) – Okanagan Specialty Fruits® (OSF), the developer and grower behind the revolutionary Arctic® apple varieties, is happy to announce John Freitas has joined the corporate as Vice President of Gross sales and Enterprise Improvement.
With a powerful observe file within the meals trade, Mr. Freitas brings a wealth of expertise and experience to OSF, making him a invaluable addition to the corporate’s management group. In his new function, John might be pivotal in driving OSF’s gross sales and enterprise growth methods, fostering new partnerships, and increasing the attain of the groundbreaking Arctic® apple varieties.
“John’s appointment is a big step in advancing the corporate’s mission and guaranteeing the continued progress and success of OSF,” explains OSF’s President Neal Carter. “His strategic insights and customer-centric strategy will undoubtedly contribute to OSF’s continued success and additional the market presence of Arctic apples.”
John is a confirmed chief and builder of strategic classes in foodservice and retail. John’s expertise consists of VP of Gross sales & Advertising and marketing for Contemporary Origins and, most just lately, Head of Foodservice for AeroFarms.
John Freitas is happy to tackle this new problem, stating, “I’m thrilled to be becoming a member of Okanagan Specialty Fruits, an organization on the forefront of agricultural innovation. I look ahead to working with the proficient group at OSF to convey the advantages of Arctic apples to much more shoppers worldwide.”
Please be part of us in welcoming John Freitas to OSF. His appointment is a testomony to OSF’s dedication to delivering distinctive merchandise to the market whereas driving progress and innovation throughout the fruit trade.
For extra details about Okanagan Specialty Fruits and Arctic apple varieties, please go to www.osfruits.com or www.arcticapples.com.
About Okanagan Specialty Fruits & Arctic Apples
Okanagan Specialty Fruits (OSF) is a vertically built-in firm specializing in creating, rising, processing, and advertising novel tree fruit varieties developed via bioengineering and different molecular instruments. Based mostly in Summerland, British Columbia, Canada, OSF was based in 1996 and purchased by an affiliate of Third Safety, LLC in 2020. OSF’s flagship product is its nonbrowning Arctic apples. Arctic apples present a sustainable resolution to much less meals waste and improved apple consumption. All Arctic apples are grown in Washington state. For client data, go to www.arcticapples.com; for firm data and partnership alternatives, go to www.osfruits.com..