The Nationwide Sheep Affiliation (NSA) has praised AHDB’s dedication to increasing commerce alternatives for UK lamb throughout the globe and has welcomed plans to launch a commerce mission to Kuwait subsequent month with the purpose of unlocking additional markets for British exporters.

As a part of the mission, 5 exporters will be a part of AHDB in Kuwait from 25th to 27th September to focus on sustainable UK meat manufacturing and to look at potential new enterprise alternatives with native consumers.

The go to follows the current launch of AHDB’s new export technique Past Borders, which is geared toward rising market entry and export gross sales whereas encouraging and supporting extra companies to export.

AHDB’s halal sector senior supervisor Dr Awal Fuseini defined that the Center East and North Africa (MENA) market is a key goal marketplace for exporters, as a result of area’s inhabitants rising rapidly and extra individuals having a excessive disposable earnings.

Mixed with a restricted manufacturing capability, Dr Awal believes these elements are set to drive up meals imports to the realm over the following decade. He additionally highlighted the importance of the Gulf Cooperation Council (GCC), a regional buying and selling bloc made up of Kuwait, Bahrain, Oman, Qatar, Saudi Arabia and the UAE.

“The GCC is a excessive worth market which presents new alternatives for UK exporters,” he mentioned. “The area may be very import-dependent and meals import rules and requirements are strictly enforced, given robust adherence to the Islamic religion.

“The growth of the middle-class client in Kuwait and your entire GCC area is driving an elevated demand for meat and dairy, and for prime quality imported meals,” Dr Awal continued. “The UK is effectively positioned to capitalise on this elevated demand with the UK model related to high quality and heritage in these markets.”

Export growth is one in all AHDB’s key strategic goals, working collaboratively with trade and authorities, to domesticate additional alternatives for its crimson meat and dairy sectors.

NSA chief government Phil Stocker has welcomed rising alternatives for UK lamb and the launch of AHDB’s Beyond Borders report, which he mentioned is a valued a part of the work levy our bodies are doing to extend market entry for British exporters.

“That is thrilling work by AHDB and highlights simply how beneficial our product is to the remainder of the world. UK farmers might be happy with the prime quality produce they develop beneath world main sustainable strategies,” he mentioned.

Mr Stocker urged UK exporters to capitalise on the popularity of British produce and exploit the rising international demand for high-quality meals produced within the UK.

“NSA is happy to see AHDB delivering on its strategic goals and dealing collaboratively throughout trade and governments on a worldwide stage to domesticate the alternatives that guarantee a thriving, sturdy sector with longevity for generations to come back.”


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